The video concept was based on the idea of flying through the clouds. The airy feeling of lightness was perfect basis for blueish colors of c36 identity which gradually start to build up on the screen. In the end the users land on the website with the same cloudy movie flowing in the background.
More about c36 at www.c36.pl
ARPI Network is a part of ARPI Group, a Norwegian holding which started to operate in Poland in 2001.www.arpi.com