Right from the beginning we were deeply focused on the objective of Michał’s website which was to present the portfolio to existing or prospective clients. Secondly, we started to think about colors in a way that would separate our design from the market standards and well-known color combinations. The idea of inversing the typical black & white layouts kept us motivated and allowed us to develop a complete and interesting mobile-first experience.
Michał came up with an idea of the logo in motion. He asked us to animate his symbol so the users would have an impression that they are being observed. Check out the project for yourself at https://michalkorolec.com.