Over time, the brand has expanded into a chain of wine bars offering original cuisine based on seasonal products. Today, Mielżyński wine bars are not only perfect meeting spots for wine enthusiasts, but also centers for promotion of wine culture in Poland. We had this in mind while designing the website and mobile application.
To improve the engagement between customers and the brand’s wine offer, we have created the first label scanner app in Poland. This functionality allows users to identify bottle labels with a smartphone camera. As a result, the detailed wine characteristics, such as producer, region and grape varieties, are available immediately. Users can also utilize a standard search functionality, filters, and a barcode scanner. All products are enriched with comprehensive descriptions, edited by qualified sommeliers. Relying on their knowledge, the app will recommend similar wines that may suit one’s taste and preferences. The app database includes over 700 wines and spirits handpicked by Robert Mielżyński. The app allows users to rate particular wines, add them to favorites and save the dates of all upcoming events in their mobile calendars.
The color palette of the app is intentionally simple and soft. We consider it to be the best choice for the background, given that the bottles from the brand’s selection are the exhibits that tell their own stories. We focused on minimalism coupled with a modern material design trend, which is completely consistent with the brand identity.
Thanks to our cooperation with Mielżyński, the new website has been brought to life. We have designed it in compliance with current UX trends and usability rules. Right at the beginning, depending on the target group, users select an adequate path. As a starting background, we used a set of videos, assembled from various scenes from the restaurant’s life, which made the page livelier and more dynamic. The elegance and clarity are present in every section of the website.
Feel free to visit www.mielzynski.pl.
ARPI Network is a part of ARPI Group, a Norwegian holding which started to operate in Poland in 2001.www.arpi.com